Thinking in terms of "generations" is a kind of shortcut to help us understand social and economic differences in age cohorts over time. Sometimes, though, it contributes to sloppy analysis or ...

Dr Alexis Abramson, an expert in what are known as ‘generational cohorts’, says we define generations because “when you are born affects your attitudes, your perceptions, your values ...

Read our privacy notice. Generation names are becoming increasingly confusing, with the latest cohort, Generation Beta, born from this year, and "zillennials" now emerging as a subgeneration ...