NYT columnist Ezra Klein spoke with Democratic pollster David Shor about how the youth vote has shifted radically in a piece ...

Members of Generation Z (people born between 1990 and 1999) say work/life balance is their primary career concern, according to a recent report from the Creative Group and Enactus. The report was ...

The researchers examined the social media habits of four generations: Generation Z (age 13-17), Millennials (age 18-34), Generation X (age 35-54), and Baby Boomers (age 55+). More than 80% of ...

Young people aren’t as focused on gender and climate change as you may think – they share many of their elders’ views ...

Marketers are beginning to target a new crop of young people who are rapidly growing in number and influence: Generation Z. Studies differ on the exact age range of Generation Z, but most agree ...

Micro-influencers, defined as those with 10,000 to 100,000 followers, are particularly effective in reaching Generation Z due to their perceived authenticity and personal engagement.

When Klein and Shor reviewed numerous charts, including one headlined ... Dems are 'getting destroyed' as data show Gen Z 'most conservative' generation in decades ...