But mostly, as parents, we know it’s our job to support our kids in these endeavors. One way to do this is to embrace what’s known as gender neutral parenting, i.e.: raising kids to be kids ...

Last month, Target announced a change in its stores: Kids' toy and bedding sections would soon become gender-neutral. For instance, the retailer is getting rid of dual "Building Sets" and "Girls ...

Gavin Newsom, will force stores that sell childcare items or toys to pay a $500 fine should the store fail to create a gender-neutral toy section for kids 12 years old and under. A childcare item ...

Any department store that fails to create a gender-neutral section could face a $250 ... hues of traditional marketing methods pressure kids to fit gender stereotypes. “Keeping similar items ...

Kids who are encouraged to explore the world ... If children have taken on a more gender-neutral or non-binary identity, they may have trouble when their friends are getting involved in ...

“Gender-neutral nurseries continue to trend ... We love that this high chair’s seat and foot plates adjust to fit kids as they grow. The seat insert can also be removed, transforming the ...

However, Spears Brown sees children taking their parents’ gender-neutral parenting approach to another level. “Kids increasingly see gender as a flexible identity,” Spears Brown says.

The gender-neutral category is "less like a trend and ... "Retailers are opening up their eyes and looking at kids’ sections and looking at the language that they use to reinforce gender ...