Using one's acting abilities to promote major corporations may not be every aspiring thespian's dream, but commercials can be a fruitful and impactful path to take. Stephanie Courtney, who plays ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook One of advertising’s most iconic characters has returned. Saturday, a new commercial featuring ...

A few weeks ago, word arrived that the Geico cavemen—those Neanderthal chaps who appear in some of the car insurer's television ads—might get their own sitcom on ABC. It's early days, of course. (A ...

If you’ve ever found yourself awake at night, still bothered by something somebody said years ago, you might find yourself relating to a certain insurance mascot more than you would have imagined ...

The Geico cavemen are back … and now, they’re looking for love. The ubiquitous spokesmen for the D.C. insurer are now the subject of a new interactive marketing campaign by the company, ...

If you watch those Geico cavemen commercials and get a huge chuckle out of them, then this one’s for you. ABC will actually be making a comedy series out of the cavemen characters, written by the guy ...

The cavemen in the GEICO Insurance commercials -- the creation of a local advertising copywriter -- might think they don't get the respect they deserve. But, starting this fall, they'll have their own ...