Since its announcement at Photokina last September we've known that Fujifilm was working on the GFX 50S, a new mirrorless medium format camera. Now the firm has revealed exactly when the camera will ...

The Fujifilm GFX 50S ($6,499.95) isn't the first affordable medium format camera, but its mirrorless design means it's more compact than the Pentax 645Z, which has been on the market for a few years.

Fujifilm has announced the latest addition to its GFX family of cameras. Body-only, the new GFX 50S II will debut at $3,999, making it the company’s most affordable medium format camera to date.

Fujifilm has revealed release dates for a trio of new cameras in its classically inspired retro digital lineup, as well as new lenses and other accessories. The news today from Fujifilm includes ...

How much are you willing to pay for a professional digital camera? That is basically the question you will ask when confronted with the Fujifilm GFX 50S' price tag. Granted, it's not as exorbitant as ...

Fujifilm is kicking off 2017 with the launch of its first medium-format mirrorless camera, the GFX 50S. As we reported yesterday, the new shooter comes with a giant 51.4-megapixel CMOS sensor (43.8 x ...

When Fujifilm announced at Photokina 2016 it was to launch a mirrorless medium format camera - that is, a camera with a sensor larger than even a pro-spec DSLR - there was explosive excitement. Medium ...

Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

Medium format. That’s the stuffy, studio-centric camera tech that costs tens of thousands of pounds, right? Not any more. The GFX 50S is unique; a professional-grade camera that’s as comfortable in ...