New app downloads reached 136 billion in 2024 despite a slight year-over-year (YoY) decline of 1%. That's according to Sensor Tower's State of Mobile 2025 report, which also shows that in-app purchase ...

The global app economy continued to recover in 2024, after an earlier slowdown in 2022 — at least in terms of consumer spending. In 2024, global consumer spending in mobile apps and games reached $127 ...

There are too many mobile apps and not enough buzz to keep users engaged. While most apps are advertising-driven, paid apps are the most viable business model -- 5% of apps offer subscriptions, yet ...