There's a reason you don't see too many (with some exceptions of course) purple, pink, black, or turquoise fast food restaurant logos, or for that matter, product branding on grocery store shelves.

Many fast food restaurants utilize mascots in the logos, but most of those aren't based on real people. Wendy's is different.

“You could go once a week to get free food, and I did,” said Hilary ... offered free lunch for life to anyone who had the restaurant logo, a little boy in a sombrero riding a corn-cob rocket ...