Each example demonstrates consistent branding, creative design, strategic messaging, and efficient packaging materials. PKG agency is the authority on CPG food branding and package design.

In design jargon, “appetite appeal” describes the level of sensory stimulation that food packaging should have ... American stores are considerably less creative and inspired than their ...

With food and beverage design, Fizz has to balance creativity ... Individuality is a key factor from the beginning, as Fizz tries to create packaging that stands out from other similar products.

It’s an issue that impacts all packaged goods, from toys to clothing to electronics, but is particularly rife in the food and drink sector, where packaging is often made of specific materials to ...

Fast food packaging design is so important that some designers go out of their way to imagine their own renditions. Here are some packaging ideas that were practical, exciting, or downright crazy.