That’s the very first Yankee Candle ever crafted, not even with a future business in mind, by a 16-year-old named Mike Kittredge. As the story goes, he needed a Christmas gift for his mother ...

The candle industry is continually growing ... So, I’m not expecting to make a huge profit within the first year. To grow at the level I want to, my main focus for year 1 is brand awareness ...