For many families, the tradition of 'Elf on the Shelf' adds to the magic. Social media is full of his shenanigans as the Elf ...

UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

Spot the elf on the store shelf while doing your shopping this holiday season for your chance to win a prize valued at $300. The City of Fort Morgan is hosting its annual “Shop Local” tradition and ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf' ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

Families heading to a Beaches Resort in Jamaica and Turks and Caicos can treat their elf to butler-curated experiences including a marshmallow bubble bath Andrea Lavinthal has 20 years of experience ...

Christmas is around the corner, and the jolly old man in red is preparing to visit households across the world on Dec. 24 with his bundles of toys. But, leading to his arrival, Father Christmas needs ...

Editor’s note: This story may contain spoilers for prying little eyes! So please take care before reading. December may be the most wonderful time of the year for kids, but it's certainly exhausting ...

An annual tradition for the Enterprise Chamber of Commerce is underway. 12 businesses throughout enterprise have an elf on a shelf hidden around the store for shoppers to find. Shoppers can get their ...