I resolved never to wear Abercrombie & Fitch Fierce again. For those of us who spent the early 2000s in American high schools and malls, Fierce was inescapable. From the moment Abercrombie debuted ...

What Happened? Shares of young adult apparel retailer Abercrombie & Fitch (NYSE:ANF) jumped 23.5% in the morning session ...

Abercrombie & Fitch has shed its perfume-filled mall stores ... stripped the old moose logo from its clothes and pulled back on the Fierce fragrance in its dimly lit stores.

Even before you made your way to the storefront, the scent of Abercrombie & Fitch’s signature cologne, FIERCE, was already wafting through the mall’s corridors. Mannequins sporting that season ...

Abercrombie & Fitch was founded as a store for outdoor ... and the overwhelming scent of the brand's "Fierce" cologne. "Every piece of Abercrombie was by design, by Mike's design.

Abercrombie and Fitch is up 107% since the beginning of the year. Investors who bought $1,000 worth of Abercrombie and Fitch's shares 5 years ago would now be looking at an investment worth $10,217.