Microsoft Advertising’s Raj Kapoor announced the launch of “the Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, the industry’s first real-time, bidded ad ...
Mobile advertising grows more enticing as consumers become attached to their smartphones and tablets. Assessing the value of mobile ad inventory against traditional display inventory can be confusing, ...
Luxury apparel retailer A|X Armani Exchange has created a mobile shopping experience that engages its growing population of mobile customers. Armani Exchange tapped the newly launched MarketLive ...
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