Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

Magic Light Pictures has created Christmas idents exclusively for BBC One to tie in with the Christmas animated adventure Tabby McTat. The three 40-second animations show Tabby McTat and family ...

The Gruffalo and friends will feature in three brand new BBC idents this Christmas. The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson ...

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The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson and Axel Scheffler’s picture books with one ident featuring familiar faces from The ...

Three new advertising idents have been created for BBC One starring the much-loved characters from Julia Donaldson and Axel Scheffler’s story books. Sign up for the top news stories every day to keep ...

Beloved characters from Julia Donaldson and Axel Scheffler’s acclaimed picture books are set to grace BBC One and BBC iPlayer this Christmas, featuring in three brand new idents and a dedicated ...