Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money. It's often tied to new product launches, explains Inc. magazine.

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Are you looking to get the jump on your event marketing strategy? We’ve got you covered. Our resources page on event marketing is filled with helpful tips and guidelines to get you started quick.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The value of human interaction is more important than ever, in my opinion, and this is ...