Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

Aerial views of large, outdoor events can be helpful in the promotion of a company, location, or future events. This photo is showcasing the 2019 Manure Management Expo with equipment vendors in the ...

To step up their game, major brands need to evolve their marketing strategies to reach their target audiences. While you probably already know the value of experiential and content marketing, event ...

There's one major difference between promoting an event or a performance and promoting other types of products or services: the deadline. Customers who haven't purchased tickets by the time the ...

Expectations for corporate events shift over time. Twin Cities-based event planners and hosts share out-of-the-box ideas to ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

Event teams live in the future: always imagining how to turn event visions into reality. But the future is unpredictable, constantly threatening event organizers' aims to deliver a flawless experience ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

The fundraising event has long been at the center of nonprofits’ fundraising strategies. With some careful planning, a fundraising event has the power to attract new donors, engage existing supporters ...

All event planners want their events to be successful. The reasons are many: to please the client, be the talk (or envy) of the town, to win new business, to win awards, to motivate staff, and so on.

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

Brainstorming creates an environment where involvement, commitment, loyalty, and enthusiasm can flourish. When you work as a team to brainstorm, you are not only coming up with great ideas but ...