Monica M. Jaramillo, the co-founder of LABEL The Agency, is a 25-plus year veteran in event marketing and branding.

These interactive opportunities not only make the experience more exciting but also generate valuable data. By understanding ...

There are definitely best-practices for event marketing, and those practices can better ensure a successful year of events for your business. Event marketing occupies 21% of most corporate marketing ...

The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping ...

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash. The report was based on data from a survey conducted in ...

Event-marketing expenditure has a positive effect on a company's revenue. Advertising expenditure has a positive effect on the company's revenue. Event-marketing expenditure has a positive effect on ...

Virtual events have been donating a lifeline for companies and individuals in a world upended by the COVID-19 pandemic. In 2020, the market size of the global meetings, incentives, conferences ...

Here are some SEO and digital marketing conferences and events coming up this year. Mark your calendar now so you don’t miss them. Below is a snapshot from the conference venue sidelines ...

of event-ready space with customisation levels ... making it an immersive experience. We’re marketing it differently, too. The tagline ‘Step into the Extraordinary’ highlights the magical ...

The event is a project of the Greater Houston Money Club. This group received $14,000 in special marketing grant funding. THE WOODLANDS 50 YEARS: Week-long set of celebrations in October kicks off ...