Taylor Swift’s Eras Tour wasn't just an improvement on previous tours — it redefined what a concert tour could be. It was also was a masterclass in personal branding.

Taylor Swift's long-awaited Eras Tour is officially over, and the singer truly delivered— from performance to vocals and, of course, fashion. On opening weekend, Taylor Swift ga

It's the end of an era. Taylor Swift's record-breaking Era's Tour is officially over, and if you're feeling sad (er, heartbroken), you're not alone. Luckily, the memories will live on forever, and there's no better way to celebrate the end of this historic era than with some new merch.