I just got treated (if that's the right word for it) to a hard-sell from the Enterprise Rent-A-Car at Los Angeles Airport. I'm blogging about the event because it illustrates exactly how NOT to ...

Enterprise Rent-A-Car is in its 8th year of partnering with UEFA to sponsor the UEFA Europa League (UEL) and latterly the UEFA Conference League (UECL) competitions. Their goal is to become the ...