Our editors also may be in touch with follow-up questions. Emergen-C, an over-the-counter dietary supplement that claims to support immunity, is a mainstay for many people during the cold and flu ...

When you have a cold, you may want to do anything you can to get better. Emergen-C is a dietary supplement that contains a high dose of vitamin C and other nutrients that may help prevent or ...

Airborne Orange Citrus, Effervescent Tablets Emergen-C Super Orange, Powder Calories 15 35 Total carbohydrates 4 grams (g) 8 ...

Emergen-C may help boost the immune system. However, evidence is lacking on whether it can treat and prevent colds. Emergen-C may be worth taking as a general immune booster, but the jury is still ...

Amanda MacMillan is a health and science writer and editor. Her work appears across brands like Health, Prevention, SELF, O Magazine, Travel + Leisure, Time Out New York, and National Geographic's ...

Does Emercen-C really work? While taking the immunity supplement won't do your body any harm, it probably won't keep the congestion and sniffles at bay, either. The thing is, those little Emergen ...

Pfizer Inc., the world’s largest drugmaker, has agreed to buy closely held Alacer Corp., which makes dietary supplements including the vitamin C product Emergen-C. Terms of the deal weren’t ...

But Alacer Corp., makers of Emergen-C fizzy vitamin drink mixes, is going one better by enabling social media fans to get or gift friends with free, mail-delivered sample packets, as well as the ...

Describe the marketing challenge. In 2012, Pfizer Consumer Healthcare acquired the Emergen-C brand. In two short years, the company aggressively grew the brand driven by the 2013/2014 campaign, Making ...