UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

It’s hard to break into the Christmas canon — just ask anyone who’s tried to come up with a song that will top Brenda Lee or Mariah Carey on the holiday charts. And yet The Elf on the Shelf has defied ...

Editor’s note: This story may contain spoilers for prying little eyes! I have successfully resisted the siren song of the Elf on the Shelf for seven years now. At first my kids were too young to ...

Fra Donaghy from West Belfast has penned 'Elf On The Shelf' to raise vital funds for Barnardo's Northern Ireland this year ...

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf' ...