For many families, the tradition of 'Elf on the Shelf' adds to the magic. Social media is full of his shenanigans as the Elf ...

There's only one exception to the rule. Parents can touch them when they help their Elf move to a new hiding location.

Elf on the Shelf is celebrating it’s 20th Anniversary this year! Maddie Conklin sits down with the creators of Elf on the ...

You may see the sneaky elves taking over your feed, or the emergence of memes and new products proclaiming: "You've heard of Elf on a Shelf, but how about (insert clever pun)." Even Snoop Dogg is in ...

If you're as excited as we are about the upcoming holiday, odds are you're already halfway through your Christmas activity list. Trim the Christmas tree with DIY ornaments? Check. Decorate the house ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

The creators of The Elf on the Shelf are celebrating 20 years of the holiday tradition that became a global brand.

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf' ...