The 21-year-old's limited-edition Hally Purple Ava-Lanche hair dye is available to shop now Style + Beauty Assistant, PEOPLE It's a big day for Ava Phillippe! The daughter of Reese Witherspoon and ...

It’s never been easier to embrace your inner unicorn princess, thanks to the help of one magical beauty product — purple hair dye. The best purple hair dyes give you the violet hair of your dreams on ...

Here's how to use the colorist-favorite product to get rid of unwanted brassiness, tone your discolored strands and add vibrancy to highlights Adding sunkissed blonde highlights or lifting your hair ...

Selena Gomez just debuted three new hair styles in her music video for latest single '999' with Columbian singer Camilo (which btw, is a banger). The Rare Beauty founder, who previously had us ...

Purple is a beautiful color with a rich history — literally, in fact. The color is often associated with royalty, and has inspired many to try dark purple hair dye and change their look. Whether ...