"We believe that our unhinged and viral marketing campaigns — like our 5-second Super Bowl ad, Duolingo on Ice, and 'Owl Game' partnership with Netflix — contributed to our user growth and the ...

Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more ...

Real-time engagement is our secret sauce.” And while many brands try (and fail) to emulate Duolingo’s unhinged social strategy, Kuczynski makes it clear: “You can copy the tone, but if you ...

Fast Company's 2025 list of the most innovative companies in social media includes Duolingo, Bluesky, the Boston Celtics, ...

The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost daily active users by 51% and revenue by 41% in the fourth quarter. In an elaborate ...

The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost daily active users by 51% and revenue by 41% in the fourth quarter. In an elaborate ...