His face even adorns a mountainside. He is Dr. Simi, the cartoon mascot of Farmacias Similares, Mexico’s largest drugstore chain, with more than 8,500 locations across the country. His ubiquity ...

Farmacias Similares is the largest privately owned chain of pharmacies in Mexico, and has a cute mascot — Dr. Simi — who is beloved across the country. What could possibly be wrong about this ...

Next time you're under the weather, you may want to pick up your over-the-counter meds via Farmacias Similares. Not familiar with the brand yet? Well, you will be, as the Mexican chain of ...

Dr. Simi took a momentous step in its history by officially opening its first operations center in the United States. The new U.S. headquarters is located just 500 meters from the Texas Capitol at ...

Dr. Simi is one of Mexico's most beloved dolls, and it has been widely requested, especially in concerts where attendants tend to gift them to singers and bands. This is why it is not surprising that ...

Una decena de botargas del Doctor Simi grabaron un comercial en la explanada del Zócalo capitalino. FOTO: RODOLFO ANGULO /CUARTOSCURO.COM Dr. Simi's botarga is one of the most recognized ...

"The announcers will appear as digital figures, like avatars in the game. Dr. Simi will also be integrated and that's part of what makes this all so amazing: the level of customization and ...

Farmacias Similares can seem an unserious business. Employees dressed as the company’s mascot, the moustachioed “Dr Simi”, dance outside its pharmacies. Stuffed-toy Simis, costumed as Jedi ...