Others are here to stay. Douyin makeup falls in the latter category. On TikTok, the hashtag has over 1.3 million views and you’ve probably seen at least one or two videos land on your FYP.

Douyin is China's version of TikTok ... She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments.

He made his unofficial debut at Paris Haute Couture Fashion Week last June, but his growing social media presence – 5.5 million Douyin followers and counting – has already made Chan a popular ...