Others are here to stay. Douyin makeup falls in the latter category. On TikTok, the hashtag has over 1.3 million views and you’ve probably seen at least one or two videos land on your FYP.

Douyin is China's version of TikTok ... She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments.

This week, Beauty and Features Assistant Sheilla Mamona is trying the Douyin blush makeup method which has currently gone viral on TikTok. The technique everyone has been following is where you apply ...