Douyin has 600 million daily active users. Search and discovery are rapidly expanding on the platform. Narrowing down on the luxury category, 260 million of Douyin’s userbase are core (40 million), ...

The old perspective has been shattered by the rise of interest-based e-commerce. Nowadays, luxury brands have moved to Douyin to conduct various types of marketing with positive outcomes. For example, ...

While TikTok is banned in China, Douyin, the Chinese version of the app, is a major source of viral content within the country. The luxury brand claims appeared to have began circulating there ...

Douyin Luxury Gravitational Center – 2023 Douyin Luxury Industry White Paper provides businesses with valuable industry insights, marketing inspiration, and e-commerce strategies through an in ...

One of the most followed stars on Douyin, the popular Chinese actress fronts the brand's latest campaign, carrying the new ...

The inaugural DFS x Douyin livestream beauty event introduces a phygital shopping model to Chinese beauty seekers at DFS stores in Hong Kong By interacting with livestreaming hosts, customers had ...

HONG KONG SAR - Media OutReach - 26 September 2023 - Ocean Engine, Douyin E-commerce, and Ocean Insights, in collaboration with Deloitte China, released their inaugural white paper on China's luxury ...