One such influencer, Luo Jialin, a popular Douyin Key Opinion Leader (KOL ... prince and princess selling ordinary items instead of luxury goods?” Those who expressed such doubts were swiftly ...

China's e-commerce platforms worked hard to attract shoppers during the country's annual 618 shopping festival. But economic troubles got in the way of big sales. The 618 promotion is a weeks-long ...

Opinion: While Chinese brands have mastered adaptability and client-centricity, many Western luxury brands are slow to ...

TikTok, including its Chinese counterpart Douyin, in 2024 became the first non-game app to reach $6 billion in in-app purchase revenue in a year. According to a new report from app intelligence ...

In China 31% of skin care purchases are from Douyin/TikTok Shop ... The dynamics between innovation and tradition, affordability and luxury, sustainability and scalability, and personalization ...

Some have forked out as much as 9,800 yuan (RM5,772) for a weekend crash course on how to create short, funny videos that will get lots of views on Douyin, ByteDance’s Chinese version of its ...