Together, they offered collectable versions of large-eyed and round-faced Dimoo toys with certain KFC meals, in celebration of the brand’s 35th anniversary of its first restaurant in China.

The fried chicken chain partnered with Chinese toy maker Pop Mart to give away Dimoo toy dolls with select KFC orders in celebration of the brand's 35th anniversary of its first restaurant in China.

That led one customer to spend 10,494 yuan (£1,202; $1,649) on more than 100 of the meals in one go to collect the toys, while people also paid others to purchase meals for them, or just threw ...

Till Monday on Chinese social platform Weibo, the topic Dimoo &KFC has been read 91.48 million times and discussed 16,000 times, and some 4,300 related original content items were created.

Part of the Pop Mart Dimoo KFC series limited edition Photo: Sina Weibo. Chinese netizens have organized a paid service to help people eat their meals after KFC began offering brand blind boxes ...