The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" Sanders' lasting impact.

Deion Sanders has once again proven his cultural impact. His iconic Nike Air Diamond Turf 1, reintroduced in its original 1994 design, sold out within minutes o

Sanders is releasing "Fire Red and Metallic Gold" Nike Diamond Air Turf 1 sneakers in his latest collaboration with Nike. He previously released Colorado-themed Air DT Max sneakers in 2024. The sneakers, which pay homage to the signature shoes he wore in the early 1990s, feature red, black and a hint of gold along with white.

Deion Sanders and Nike got back together again to release the NFL Hall of Famer's signature Air Diamond Turf sneakers.

After a year of Deion Sanders' signature Diamond Turf sneakers releases, the original is coming back in 2025. Nike is now releasing the Diamond Turf 1 online on Friday, Jan. 24 at 10 a.m. ET/ 7 a.m. PT.

The original sneakers were released over 30 years ago in 1994. After initially announcing that Nike was releasing the sneakers Deion “Coach Prime” Sanders wore during his NFL days, the Nike Air Diamond Turf, the footwear has reportedly sold out.