In recent years, the digital marketing landscape has experienced significant ... This reversal has implications for data clean rooms, which were poised to become essential tools in a cookieless ...

Before we dive into data clean rooms, let's briefly revisit how today's data privacy landscape came to be. The rise of the Internet allowed organizations to start collecting consumer data at ...

today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2025 Vendor Assessment.