LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

The doll, which stands one inch taller than the standard Ken doll, features custom, larger packaging. “James worked closely with the Barbie team to personalize his doll’s outfit, clad in a ...

James and his team worked closely with Mattel to personalize details of the custom Ken doll, including his Nike Terminator sneakers and nods to his hometown. Supreme Court’s Alito Calls Block of ...

The doll stands one inch taller than the standard Ken doll with larger custom packaging. The Barbie Signature LeBron James Kenbassadors doll will be available at select Target stores and Target ...

(Mattel) A look at the LeBron James Ken doll. (Mattel) The dolls comes clad in a custom varsity jacket over the LeBron James Family Foundation’s signature “We Are Family” T-shirt, Nike ...

standing one inch taller than the standard Ken doll in custom, larger packaging. James worked closely with the Barbie team to personalize his doll’s outfit, clad in a custom varsity jacket over ...

The doll stands one inch taller than the standard Ken doll with larger custom packaging. The Barbie Signature LeBron James Kenbassadors doll will be available at select Target stores and Target.com, ...