No matter the type of business, executives and entrepreneurs are always looking for new ways to innovate and create better results from their marketing efforts and budgets. We live in an increasingly ...

Fast Company moderator Damian Slattery (from left) discussed how AI is transforming marketing with Jennifer Warren, Kristine Segrist, Bradley Nelson, and Annalisa Church. BY FastCo Works For brands, ...

Creative talent is in flux. Even as companies freeze or reduce headcount, content demands continue to skyrocket, expected to surpass $116 billion globally by 2035. Yet, a striking disconnect persists: ...

Storytelling is a powerful marketing tool that can help you forge deeper connections with your audience. We asked industry experts to share one way they’ve incorporated storytelling into their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Anyone who works in marketing knows that there is nothing quite as powerful as a strong ...

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. Why? Well, 2023 wasn’t the year of ...

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.

This post is sponsored by Cult Creative. AI can generate thousands of videos at lightning speed, but it can’t feel, connect or inspire. Here’s why the next wave of brand growth will come from creators ...

Chief creative officers (CCO) have come quite a ways from the Mad Men era. Gone are the days of hard drinking in the office, overnight work days and a my-way-or-the-highway approach to copy. Modern ...

CHICAGO--(BUSINESS WIRE)--Lightricks, the AI innovators behind Facetune, Videoleap, Photoleap and Popular Pays, announced today that LTX Studio beta, the first AI-driven storyboarding and prototyping ...