Mother’s Day marketing has evolved over the years, with brands pivoting from the overly sentimental to include more humorous, thought-provoking and mindful fare. Additionally, many brands over the ...

A new generation of marketers are using AI to power content personalization, creative scale and campaign performance.

Driven by advances in artificial intelligence (AI) and metaverse technologies, digital clones are transforming fast-fashion ...

As social media pushes brands to be louder and zanier than ever, ADWEEK's 2025 Creative 100 Brand Innovators are pushing ...

Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while ...

and are responsible for driving the creative direction of advertising campaigns. “New technologies are there to enhance creativity and do things that we couldn’t do if compared to those days ...

EXCLUSIVE: As Disneyland heads into its 70 th anniversary and Walt Disney Studios readies for the summer box office season ...

Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.

The agency received a prestigious Gold Hermes Creative Award for its marketing campaign for the 2025 Cottonwood Art Festival, celebrating the long-running arts tradition with bold, engaging design ...

AI-powered keyword- and creative asset-matching features are coming to Google Search campaigns via the new AI Max suite.

B2B marketing and communications agency Mahlab has announced the appointment of Ben Williams as Senior Account Director, ...