At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways,” Marcelo Pascoa, ...

The unexpected product release is part of a series of the brand's marketing strategy surrounding the 2025 Super Bowl.

Coors Light now has a literal case of the Mondays. The Molson Coors Beverage Co. announced this week that Coors Light will be ...

The Monday after the Big Game is notorious for being the Mondayest Monday for football fans. Just ask 60% of Americans and Canadians that admit they're likely to have a 'Case of the Mondays' after the ...

Coors Light is taking its Super Bowl preparation to the next level with an all-new product not designed for drinking, but to ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

The Coors Light Chill Face Roller is the latest installment in the brand’s ‘Case of the Monday’s Super Bowl campaign created ...

There’s nothing like enjoying a refreshing beverage of your choice after a long day. But what if we told you you could start ...

In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays ...

CLEVELAND, Ohio – Breweries often promote the refreshment that reportedly comes from drinking their beer. It’s been a buzz ...