Still giving lip service to analytics? Then you're probably losing sales. According to two new "cool vendor" reports from Gartner, analytics can help marketers convert contacts into sales. While most ...

"We bought top-of-the-line software with all the bells and whistles. We expected it to track of all of our clients, prospects, alums, pitches, and data. But it just doesn't work." Bring together 10 or ...

Ask the bean counters or the geeks (accountants or IT department) what they think of marketing and they will snort with derision, muttering phrases like ‘the colouring in department’ under their ...

One might think that a short week due to a U.S. holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. With the help of your ...

ROCHESTER, N.Y.--(BUSINESS WIRE)--Butler/Till, a Rochester-based media and advertising agency, today announced its acquisition of Brand Cool Marketing, a recognized, national innovator in clean energy ...

SCMP has already developed an iPhone app 'Freezamatic', which will 'freeze up' objects in photos that iPhone users take. The public can upload the coolest image to Facebook to enter the 'Cool index ...

FRONTLINE: THE MERCHANTS OF COOL: PBS public-affairs program at 10 tonight TUES on Channel 9. At last, a TV program with the smarts to speak truths about youth culture and its descent into sex, ...

Consumers are increasingly looking for products which are inherently cool, and while clothing and footwear may be more obviously fashionable than consumer packaged goods, marketers in the food and ...