TikTok Shop creators and customers are wondering what will happen if the social media app goes dark on Sunday. What to know.

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

TikTok restored its US services on Sunday, easing the concerns of content creators who make their living off the platform — ...

The platform has provided a surge in discovery and revenue for companies that may not be able to replicate it elsewhere.

But there's another element that's in flux: TikTok Shop. Officially launched in the U.S. in 2023, TikTok Shop is the platform's e-commerce feature, allowing users to buy and sell products and ...