I examined the logos of the top 50 law firms in the U. S. Here’s what I found: lots of simple text treatments, an abundance of muted colors, and a dearth of flourish and whimsy. I wrote a blog ...

Once you have made these broader branding decisions, you’ll also need to consider the many detailed design decisions that go into a law firm logo, such as the typography, color, mark ...

The logo, along with its colors and font, determines the tone of your marketing materials and is therefore the starting point for all marketing decisions for your law firm. This is why your law ...

Law firm logos often find themselves in the minor leagues of the branding world. For all the work that goes into choosing the right font, color and design, they don't generally get much broader ...