The eight-bar multi-color rainbow is “the new symbol of ... McIntyre pointed out that the new version of IBM’s 8-bar logo (traditionally all blue) is a rainbow since it “is recognized ...

An interpreter of European modernism, Rand helped give a playful corporate identity to major American industries and designed some of the nation’s most recognizable business logos—for IBM ...

The logo, a riff on the rainbow pride flag designed by Gilbert Baker for gay political icon Harvey Milk in the 1970s, consists of eight stripes of color that mimic Baker’s design.

On Friday, IBM announced that they would be rolling out a new logo emblematic of their "pro-diversity advocacy." The company is known for their commitment to the community and is one of the 60 ...