Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in understanding color blindness ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

allowing participants to see “olo,” a color unable to be seen by the naked eye without this type of intervention. It’s tough to get your mind around, but Ren Ng, study co-author and ...

Later in life, when the retina and cortex are ... its previously acquired ability to recognize images without critical ...

5. Don’t use tricky colors without testing According to Bray, any color has the potential to go wrong thanks to factors like whether you’re working with artificial or natural light ...

Well, you might have to start re-learning. At least, when it comes to one color people think is on the spectrum. Popular Mechanics reports that purple is a “pigment of your imagination”: The ...