The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Olo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in ...

Every color is described by three properties: hue, saturation and lightness. Hue is the attribute we use to classify a color as red or yellow. Saturation describes the neutrality of a color ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

Olo' is not just another shade; it is a color that defies natural existence. To experience it, one must sit in a lab at UC Berkeley, bite down on a bite plate to keep their head steady, and allow a ...

The study, published in Science Advances, details how this previously imperceptible color was made visible through precise laser stimulation. Kimberly Jameson, a color-vision scientist at the ...