The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

In one corner, Coca-Cola (NYSE: KO) has a long history of rewarding shareholders with steady growth and rising profitability, ...