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Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Coca-Cola appears to be on track to emerge from the pandemic stronger than when it entered it following its decision to focus on fewer brands and more efficient marketing; the company beat revenue ...

The Coca-Cola Company has appointed Phuong Nham as its regional marketing director for ASEAN and South Pacific. He confirmed ...

NEW YORK ? A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand?s recent successes in isolating mobile?s value are helping drive exciting new engagement ...

ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Two of its humans, Mike Postma and Stephen Flynn, fed Chat GPT classic Christmas ads like Apple’s Misunderstood, Amazon’s Joy Ride and the entire John Lewis collection. The chatbot then 'pitched' ...

CANNES, France — Investors shouldn't expect Coca-Cola (KO) to follow some other big brands in dabbling in controversial advertising, especially during the 2024 presidential election cycle. 2024 will ...

Conceived by McCann Erickson, the through-the-line drive features a 30-second TVC, a signature song and music video titled “Rentak Optimis” which is performed by Shila (The 8 Unit & Monkey Bone) and ...