A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Coca-Cola cut its advertising costs by 35% to just $2.8bn in 2020 ... studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling ...

Non-profit Praxis Project has filed a lawsuit against soft drink powerhouse Coca-Cola for downplaying health risks and enlisting young consumers Non-profit organisation Praxis Project has accused both ...

Coca-Cola is doubling down on personalization with the launch of its latest project, ‘Share the Feels.’ The out-of-home visuals transform name pairings into unexpected messages that capture ...

A new TV ad (below) features a montage of iconic Coca-Cola ads and imagery from the past century and is soundtracked with “I’d like to teach the world to sing”, the song that featured in its famous ...