Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

In South Korea, National Geographic and even Lockheed Martin are among the U.S. brands that have been resurrected or ...

Many companies have decided to update their imagery after criticism that current logos are offensive or culturally insensitive. America has hundreds of instantly identifiable logos that have stood the ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

The city of Dallas' logo seen under R.L. Thornton Freeway near Zang Boulevard and Clarendon Drive. Everton Bailey Jr./The Dallas Morning News Dallas has been using its logo for around 50 years, while ...

In this world, branding is important. Just think of all the company logos we’ve had seared into our consciousness since childhood. There’s a good bet many of us understood what the McDonald’s arches ...

Tiger Woods may no longer be wearing the Swoosh on the golf course, but he’ll still be in “Sun Day Red.” At an event Monday evening near Riviera Country Club in Los Angeles, where Woods will make his ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four basic ...