Jason Bahnak is the Co-Founder and Chief Marketing Officer at Abstrakt, where he leads omnichannel growth and sales enablement strategies. Economic uncertainty isn’t a matter of “if,” it’s a matter of ...

This first part of a two-part series by Maggie Miller focuses on defining clients through two complementary lenses: Target Client Profiles and Client Segmentation. Law firms today operate in an ...

Once a company is up and running successfully, and is ready to scale, one strategy to keep the business relevant in the current marketplace or boost sales is to find ways to expand and diversify the ...