Some believe in boycoting the company of over its DEI policy change while others say this hurts minority businesses.

Civil rights activists gathered outside the headquarters of Target Corp. on Thursday to call for a national boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

Target continues to take some heat following its decision to rollback on diversity, equity and inclusion initiatives.

Jewish Voice for Peace says the order follows the Heritage Foundation’s broader plan to dismantle US civil society.

Civil rights groups and legal scholars said the new measure would violate constitutional free speech rights and would likely draw legal challenges.

The president signed an executive order that targets those who took part in pro-Palestinian protests on college campuses last year.