The more rigid line is meant to represent the city's area code, 414. And the lines are meant to look like wings to represent the previous logo, the Milwaukee Art Museum.

MILWAUKEE (CBS 58) -- Milwaukee's City on a Hill is growing, and on Thursday, the people who work there celebrated its expansion. City on a Hill is a nonprofit that provides health care services ...

Visit Milwaukee has updated the look, feel and tone of its corporate logo, advertising campaigns ... Milwaukee is a city where big, fresh ideas inspire us; where bright, bold flavor unites ...

"Our relationship with the Brewers – as well as the city of Milwaukee as a whole – is built on a spirit of partnership and collaboration, and we wanted the ballpark logo to show that.