Prime is billed as a “better for you lifestyle beverage that people could enjoy on any occasion.” It also hoped to eschew the “sports drink” label despite being one, since the brand says ...

At the conclusion of her 10-year-old son’s soccer match, Jennifer Temple handed the kid $5 for a drink. He came back with a bottle of PRIME hydration, made by the same brand that produces PRIME ...

On July 9, U.S. Sen. Charles Schumer (D-N.Y.) called on the Food and Drug Administration (FDA) to investigate PRIME, an influencer-backed energy drink founded by YouTube stars Logan Paul and ...

PHILADELPHIA (CBS) -- A popular new energy drink has one U.S. senator sounding an alarm. Senate Majority Leader Chuck Schumer (D-N.Y.) wants the FDA to look into the high caffeine levels in PRIME ...

With brightly colored bottles, a range of sweet flavors and backing by popular YouTube stars Logan Paul and KSI, PRIME energy drinks are hugely popular among children and teens. They are vegan and ...