Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands. Thing is, it seems there is no real ...

Back in 1908, Chevrolet founder William Durant was travelling in France, where he stayed at a particular hotel. In his room, he saw a peculiar bowtie-shaped pattern on the room’s wallpaper. Durant ...

Few automobile logos are as recognizable as Chevrolet’s bow tie. You’d think the story of its creation would be well-known. Actually, it’s a bone of contention. All historians agree on one thing: The ...